It will bring sound enhancement by broadcasting the soundtrack over FM signal through the car’s sound system. Jio Drive-In Theatre is powered by Christie RGB Laser Projection. So it takes time to build something like this." Apple is also opening a store in the area.
Earlier the corporate offices came, now there is Jio World Drive, there are hotels, service apartments, and the Bay Club coming up. "It's a destination that's being built, movies are going to be incidental.Įverything is experiential around it. The Jio Drive-in, which boasts of "one of the biggest cinema screens in the country" with 24m x 10m as dimensions, will be a whole package that adds to the experience - the right quality of sound and projection system, convenient car parking base, and an ace F&B facility.Ī long-awaited dream is coming to fruition with this drive-in cinema hall, said Bijli. The whole concept of an open air theatre, under the sky on a rooftop is a unique experience." "This wasn't planned thinking that the world will go through something like Covid. The fact that the unveiling of this new property is happening as the cinema exhibition sector is trying to get back on its feet, adjusting to the new normal amid the pandemic with precautions outlined by the government is simply coincidental, according to Mehta. Somewhere in this planning, the partnership with PVR got struck," Mehta said. So, the concept was that we will make the state-of-the-art Jio World mall and on top of it, we will have the drive-in. "To make land, in the centre of the city, a yielding asset, unique use of it must be made. Mehta said the thought behind the Jio Drive-in theatre was to give something back to Mumbai in a "more contemporary form" as cinema continues to be one of the most popular forms of entertainment. With its launch in Sri Lanka, PVR now operates a portfolio of 855 screens across 178 cinemas in 72 cities (India and Sri Lanka). That will be massive as the cricket season is on," Bijli said. In fact, we should do something for '83' as well. All movies meant for the drive-in are coming. “Those guys waited for about 18 months to release their film. That the opening is with the long awaited “Sooryavanshi” is very fortunate, said Bijli. Gradually, it became a majority company," Mehta said. The Maker family, which was one of the top real estate developers of the city, acquired the plot of land to develop and then over the years, Reliance acquired the property in partnership with the Makers. The other two were in Ahmedabad and Bengaluru. The site was once home to one of the three drive-ins of the country at that time. The project, he disclosed, has been in the works for over a decade. The movies are there, of course, but the environment of nice weather, open sky and food become a very critical component. “People crave relatively safer open spaces. The city will be taken by storm," Bijli told PTI, adding that the Jio Drive-in will be just another addition to the city of movies from PVR.Īccording to Mehta, large urban areas are devoid of open spaces and malls have become urban hangout places, urbanscapes.
This is a unique opportunity, we are excited to be part of such a prestigious mall. "But a drive-in in the centre of the city hasn't been done before. "Normally, when you go abroad, you have suburban drive-ins, where there are large patches of land and people just open their bonnets, turn their cars around, and put out their lounge chairs. Situated in Jio World Drive, the recently launched retail precinct spread across 17.5 acres in Mumbai's commercial hub Bandra Kurla Complex, Jio Drive-in has the capacity for 290 cars.Ījay Bijli, chairperson and managing director for PVR Ltd, added that people can watch movies anywhere and cinemas have to become "more and more experiential". The drive-in theatre, operated and managed by PVR Ltd, will be launched on November 5 and is billed as a "relatively safer open space" for audiences waiting to relive the big-screen experience after spending more than a year confined to their homes due to the coronavirus pandemic, Darshan Mehta, CEO, Jio World Drive, told PTI. This is what is on offer at Mumbai's Jio Drive-in theatre that is set to open with Akshay Kumar-fronted Sooryavanshi this Diwali weekend. Open air, on the rooftop, in the safety of your own car, state-of-the-art technology and some more.